Gaming Expansion – Detroit’s three land-based casinos

The Challenge:

The odds were stacked against the statewide ballot measure getting the majority of “Yes” votes.  Predictably, polls showed the proposal enjoyed strong support in the city itself but the suburbs and upstate areas were much more skeptical – or even hostile – to the idea.  One local pundit was quoted as saying that the initiative Measure E “faces near impossible odds”

To make matters more difficult, the measure’s supporters were unable, until the first of October, to agree on how to approach and fund the campaign.

Road to Victory

In just a bit over four weeks, Poston helped guide an intense and comprehensive effort including television and radio ads, phone banks, direct mail, and grassroots activism.

Our campaign research showed that victory was possible if we could demonstrate that Michiganders were already gambling upstate at Indian casinos and across the bridge in Canada.  Through an intense media buy we were able to sway voters to “re-invest” in Detroit and keep Michigan dollars instate.  The efforts resulted in a dramatic and hard fought victory – 51.5% YES to 48.5% NO.

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