Richard Childress Racing

AT&T v. NASCAR (Contract Dispute)


In 2003 NASCAR signed an exclusive title sponsorship with Sprint-NEXTEL that benefited all drivers and teams competing in the NASCAR Sprint Cup Series.  The agreement included a grandfather provision to protect the teams that had preexisting car sponsorships with competing telecommunications companies, specifically Cingular which sponsored the #31 car owned by Richard Childress Racing (RCR) driven by Jeff Burton and Alltel which sponsored the #12 car owned by Roger Penske driven by Ryan Newman.  The grandfather clause was based on the agreement that the branding would remain only on those cars and could not be transferred under any circumstance including a name change or merger.
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