Case studies

Case study: Guiding America’s Cup through rough waters

Tuckahoe Strategies represented The America’s Cup during one of its most challenging times following the death of one its sailors.  British sailor, Andrew “Bart” Simpson, was one of the world’s most decorated competitive sailors who tragically died during a training exercise in the San Francisco Bay.

tv-interview-twoTuckahoe Strategies provided crisis communications planning; message development; media relations and on-going strategic counsel.

Ramsey Poston designed and executed a full DC/NYC media tour in order to give the America’s Cup leadership the opportunity to discuss the importance of safety and the steps it had implemented to ensure the safety of its competitors.  The media tour included visits to USA Today, New York Times, Bloomberg, and CNBC.

america-cup0002Mr. Poston worked directly with the America’s Cup leadership to positively change the narrative. He personally facilitated Message Summit in which the organization’s key players participated in a daylong strategic discussion of its strengths, weaknesses, threats and opportunities. The Message Development sessions produced a working strategic roadmap that has helped to deliver messages by credible spokespeople to positively re-position the event.

Case study: Swan Energy

Tuckahoe Strategies provides reputation management and online marketing services for Swan Energy, an oil and gas company based in Denver, Co.  Swan specializes in the exploration and production of oil and gas through joint venture partnerships.  The company currently manages over 50 joint venture partnership projects in Colorado and Oklahoma.

As the price of oil has dropped nearly 60%, Tuckahoe positively positioned Swan as an oil and gas company with a long view of the fluctuating markets. Messages created by Tuckahoe resonate with Swan’s joint venture partners by raising confidence about the company and its on-going projects.

Tuckahoe has completely updated and elevated Swan’s brand by building and launching a newScreen Shot 2015-03-06 at 8.37.01 AM website, developing a new corporate logo and slogan and consistently branding of the Swan social media platform.  Tuckahoe brought Swan’s brand to life with the creation of high resolution photography of the company’s executives, its partners and scenes from the oil and gas production process.  The firm also created informational and educational videos that feature testimonials from many of Swan’s joint venture partners.

Screen Shot 2015-03-05 at 5.56.35 PM (2)One of Swan’s challenges was to better communicate with current and future JV partners.  Tuckahoe helped to address this challenge by introducing a quarterly newsletter for Swan written precisely with its JV partners in mind.  The newsletter provides updates about the corporate achievements of the previous quarter, looks ahead to the next quarter and includes a column about a selected partner called “partner spotlight.”  The partner spotlight provides further testimony about the company and its engagement with partners.

Swan is owned and operated by Brandon Davis, a young and enterprising executive.  To raise his profile, Tuckahoe developed a reputation management 40 under 40 Linked inplan that includes executive positioning, social media and search engine marketing.  Tuckahoe was instrumental in having Davis recognized as one of Denver’s “40 Under 40” recipients.

To better raise Swan’s profile online, Tuckahoe launched a comprehensive SEO program to make the company easier to find the Internet.  The SEO program was followed by a dedicated SEM program that features many of Swan key attributes including trust, transparency and tax advantages.

Tuckahoe Strategies continues to successfully manage the reputation of this growing energy company and can do the same for your company.  For more information contact Ramsey Poston at RPoston@TuckahoeStrategies or at 386.547.2608.

Kentucky Speedway v NASCAR ($1.2 billion anti-trust lawsuit)

Ruling allows ISC, NASCAR to avoid anti-trust thrust – NASCAR.com

“NASCAR is very pleased by the U.S. District Court’s ruling to dismiss this case,” NASCAR’s Ramsey Poston said. “It puts an end to any question about which locations and dates NASCAR can operate its races. Like other sports such as the NFL, MLB and the NBA, NASCAR can host its events where it decides is best for the sport and its fans.”
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AT&T v. NASCAR (Contract Dispute)

Situation

In 2003 NASCAR signed an exclusive title sponsorship with Sprint-NEXTEL that benefited all drivers and teams competing in the NASCAR Sprint Cup Series.  The agreement included a grandfather provision to protect the teams that had preexisting car sponsorships with competing telecommunications companies, specifically Cingular which sponsored the #31 car owned by Richard Childress Racing (RCR) driven by Jeff Burton and Alltel which sponsored the #12 car owned by Roger Penske driven by Ryan Newman.  The grandfather clause was based on the agreement that the branding would remain only on those cars and could not be transferred under any circumstance including a name change or merger.
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Kentucky Speedway v. NASCAR (Anti-trust lawsuit)


Ruling allows ISC, NASCAR to avoid anti-trust thrust – NASCAR.com
“NASCAR is very pleased by the U.S. District Court‘s ruling to dismiss this case,” NASCAR’s Ramsey Poston said. “It puts an end to any question about which locations and dates NASCAR can operate its races. Like other sports such as the NFL, MLB and the NBA, NASCAR can host its events where it decides is best for the sport and its fans.”
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Gaming Expansion – Detroit’s three land-based casinos

Ramsey Poston led the strategic efforts that opened the door to Detroit’s economic revival with the successful referendum to build three casinos.  Since that victory in 1998, major downtown redevelopment projects, new sports facilities, major conventions and events, among other things have been part of the revitalization mix.
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Earnhardt Investigation – NASCAR

Situation
Earnhardt crash
NASCAR’s legendary superstar, Dale Earnhardt, was killed on the final lap of the 2001 Daytona 500, the sport’s biggest race.  The event occurred live on FOX Sports in what was its first broadcast of a multi-year partnership.  NASCAR and the sports world were stunned.

Earnhardt was the fourth NASCAR driver killed in less than two years. The sport’s executives were under increasing pressure to immediately address the rising safety issues.
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