Mr. Poston is a litigation communications expert who has worked with top law firms, on behalf of their clients, to promote legal strategies.
“[D]ealing with the media in a high profile case probably is not a matter for amateurs…[L]awyers cannot be faulted for concluding that professional public relations advice was needed.” – Judge Lewis Kaplan of the U.S. District Court for the Southern District of New York re: grand jury.
Litigation is inherently about accusations – how your reputation and brand survives depends on the ‘Court of Public Opinion’
Working in lock step with the legal team, strategic communications can be used to advance your case
It is possible to win in court but lose the PR battle, which sometimes can be more harmful
Media are conditioned to tell the story of the alleged victim thus defendants start out in a public relations hole
Judges, juries and your key audiences are influenced by the media – Your side needs to be represented
Say something positive, Nothing makes one guilty in the court of public opinion like “no comment.”