Archives Ramsey Poston

Kentucky Speedway v NASCAR ($1.2 billion anti-trust lawsuit)

Ruling allows ISC, NASCAR to avoid anti-trust thrust – NASCAR.com

“NASCAR is very pleased by the U.S. District Court’s ruling to dismiss this case,” NASCAR’s Ramsey Poston said. “It puts an end to any question about which locations and dates NASCAR can operate its races. Like other sports such as the NFL, MLB and the NBA, NASCAR can host its events where it decides is best for the sport and its fans.”
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Lance and Oprah Left Viewers Disappointed

PR Observations from the Lance Armstrong interview with Oprah Winfrey
lanceinterviewEmotionless admission: Lance Armstrong admitted that he used performance-enhancing drugs (PEDs) to win each of his seven Tour de France championships.  He referred to himself as a flawed man and admitted to lying.  However, he did so without much emotion or contrition, which made him less believable to many viewers.

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Lance Armstrong’s Chance to Save His Reputation

Five key elements to look for in his interview with Oprah Winfrey

Armstrong_Oprah-05151

In a crisis situation people want to know what happened, why it happened and what is going to be done to fix it.   Lance Armstrong has taped a long and apparently in-depth interview with Oprah Winfrey, in which he admits to the use of performance enhancing drugs (PEDs).   If Armstrong is to begin to repair his reputation he most assuredly needed to open up to Winfrey and explain what happened, why it happened and what he will do to make amends.
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NASCAR’s Social Media Leaders Among Drivers, Teams, and Sponsors

An Evaluation of Social Media Practice in NASCAR

Joe Gibbs Racing, Hendrick Motorsports, and Jimmie Johnson are among NASCAR’s strongest and most engaging users of social media, a new social media study of the NASCAR industry finds.

The study – conducted by Tuckahoe Strategies, a strategic communications firm – scored drivers, teams and select NASCAR sponsors and partners on a 20-point scale.   Joe Gibbs Racing topped the charts with a Social Media Score of 15 points, Hendrick trailed by one point at 14 points and Johnson scored 13 points.
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AT&T v. NASCAR (Contract Dispute)

Situation

In 2003 NASCAR signed an exclusive title sponsorship with Sprint-NEXTEL that benefited all drivers and teams competing in the NASCAR Sprint Cup Series.  The agreement included a grandfather provision to protect the teams that had preexisting car sponsorships with competing telecommunications companies, specifically Cingular which sponsored the #31 car owned by Richard Childress Racing (RCR) driven by Jeff Burton and Alltel which sponsored the #12 car owned by Roger Penske driven by Ryan Newman.  The grandfather clause was based on the agreement that the branding would remain only on those cars and could not be transferred under any circumstance including a name change or merger.
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Kentucky Speedway v. NASCAR (Anti-trust lawsuit)


Ruling allows ISC, NASCAR to avoid anti-trust thrust – NASCAR.com
“NASCAR is very pleased by the U.S. District Court‘s ruling to dismiss this case,” NASCAR’s Ramsey Poston said. “It puts an end to any question about which locations and dates NASCAR can operate its races. Like other sports such as the NFL, MLB and the NBA, NASCAR can host its events where it decides is best for the sport and its fans.”
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Frank Luntz and the mind of NHL fans

Details of a focus group conducted near Washington,DC by pollster Frank Luntz on behalf of the National Hockey League were recently leaked to the website, Deadspin.  The leak exposed virtually the entire focus group process including arguments in support of the NHL and its embattled commissioner Gary Bettman.  It also exposed arguments against the NHL players union.
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