Swan Racing Set to Launch Swan Racing TV
Wheelhouse Media to produce 32 weeks of original content for Swan Racing TV
In an effort to better connect with its fans on a more personal level, Swan Racing, in conjunction with Wheelhouse Media, is set to launch Swan Racing TV this week leading into the upcoming Toyota Owners 400 NASCAR Sprint Cup Series race weekend at Richmond International Raceway.
Swan Racing TV will feature the cast and characters of Swan Racing and consist of 32 weeks of high quality, entertaining, fun and informative “reality show style” original content edited down to three to six minutes in length per weekly video. The videos’ purposes are to help raise the profile of Swan Racing and keep its fans up to speed on the weekly happenings of the team away from the track back at the shop as well as cast the team members as personable characters so that Swan Racing’s fans will feel an immediate connection to them. The first video out of the 32-week series will be rolled out this Thursday, April 25.