Litigation Communications



  • Mr. Poston has worked with several law firms on behalf of their clients to help counteract litigation damage and to promote the legal strategy. When necessary, Mr. Poston has advocated the clients’ position from the courthouse steps.
  • Litigation is inherently about accusations – how your reputation and brand survives depends on the ‘Court of Public Opinion’
    • Working in lock step with the legal team, strategic communications can be used to advance your case
    • It is possible to win in court but lose the PR battle, which sometimes can be more harmful
  • Media are conditioned to tell the story of the alleged victim thus defendants start out in a public relations hole
    • Judges, juries and your key audiences are influenced by the media – Your side needs to be represented
    • “Nothing makes one guilty in the court of public opinion like ‘No Comment’ ”