- Tuckahoe Strategies will help your brand PREPARE for a CRISIS. If the fuse has already been lit, we’ll help you RESOLVE the crisis. Mr. Poston is battle tested and has made a career out of successfully managing major issues that have threatened brands and reputations.
- A crisis is one stage in a sequence of events – it’s a turning point in which action must be taken – what happens next is either resolution or disaster followed by catastrophe.
- Successful crisis resolution is managed from the top and with complete information
- The communications team is to be an integral part of the decision making process
- In a crisis people want to know what happened, why it happened, and what will be done to fix it
- Leadership and reassurance are vital in crises
- What is said and when shapes the outcome of any crisis
- Companies and Brands should prepare NOW to manage any crisis situation.
