Crisis Communications

  • Tuckahoe Strategies will help your brand PREPARE for a CRISIS. If the fuse has already been lit, we’ll help you RESOLVE the crisis.  Mr. Poston is battle tested and has made a career out of successfully managing major issues that have threatened brands and reputations.
  • A crisis is one stage in a sequence of events – it’s a turning point in which action must be taken – what happens next is either resolution or disaster followed by catastrophe.
    • Successful crisis resolution is managed from the top and with complete information
    • The communications team is to be an integral part of the decision making process
  • In a crisis people want to know what happened, why it happened, and what will be done to fix it
    • Leadership and reassurance are vital in crises
    • What is said and when shapes the outcome of any crisis
  • Companies and Brands should prepare NOW to manage any crisis situation.