Tuckahoe Strategies will help your brand PREPARE for a CRISIS. If the fuse has already been lit, we’ll help you RESOLVE the crisis. Mr. Poston is battle tested and has made a career out of successfully managing major issues that have threatened brands and reputations.
A crisis is one stage in a sequence of events – it’s a turning point in which action must be taken – what happens next is either resolution or disaster followed by catastrophe.
Successful crisis resolution is managed from the top and with complete information
The communications team is to be an integral part of the decision making process
In a crisis people want to know what happened, why it happened, and what will be done to fix it
Leadership and reassurance are vital in crises
What is said and when shapes the outcome of any crisis
Companies and Brands should prepare NOW to manage any crisis situation.