Ramsey Poston worked with team owner Brandon Davis to develop a personal narrative. The process included a deep dive into Davis’ background, work history and his home environment. Once complete Poston drafted the narrative pulling together Davis’ life history into a compelling story. That story became Poston’s pitch and the guide for a strategic communications plan.
As part of its content plan, Tuckahoe Strategies creates and post two blogs a week featuring David Stremme. Each Wednesday fans have the chance to read a “Pre-Race Blog” in which Stremme provides his expectations for the upcoming race, track history and some personal insights. Each Monday, fans can read about Stremme’s weekend at the track in his “Post Race Blog.”
Swan Racing TVEach week fans tune into the Swan Racing TV channel on YouTube to see what the racing team is up to at the shop. Each episode is about four minutes in length and features interviews with Stremme and the crew. Tuckahoe Strategies provides strategic direction for each episode.
In an effort to better connect with its fans on a more personal level, Swan Racing, in conjunction with Wheelhouse Media, is set to launch Swan Racing TV this week leading into the upcoming Toyota Owners 400 NASCAR Sprint Cup Series race weekend at Richmond International Raceway.
Swan Racing TV will feature the cast and characters of Swan Racing and consist of 32 weeks of high quality, entertaining, fun and informative “reality show style” original content edited down to three to six minutes in length per weekly video. The videos’ purposes are to help raise the profile of Swan Racing and keep its fans up to speed on the weekly happenings of the team away from the track back at the shop as well as cast the team members as personable characters so that Swan Racing’s fans will feel an immediate connection to them. The first video out of the 32-week series will be rolled out this Thursday, April 25.