Case Studies

Triad Racing Technologies

Tuckahoe StrategiTriadVerticallogoes provides strategic counsel and content development services for Triad Racing Technologies.  Triad  successfully builds racing engines, body parts and is a primary vendor for Toyota Racing Development in NASCAR.  Tuckahoe helped Triad to develop dynamic content including testimonials, blogs, and photography as the company was redesigning its website.  Tuckahoe also updated Triad’s social media presence by rejuvenating or creating pages for Facebook, LinkedIN, and Twitter.  Once the website was completed, Tuckahoe successfully executed a plan to launch the new website and social media platform.  The Triad website can be see

MOORESVILLE, NC - SEPTEMBER 17:  during a commercial photo shoot at Triad Racing Technologies on September 17, 2014 in Mooresville, North Carolina.  (Photo by Jared C. Tilton/Getty Images)

Photo to Triad Engine shop

MOORESVILLE, NC - SEPTEMBER 17:  during a commercial photo shoot at Triad Racing Technologies on September 17, 2014 in Mooresville, North Carolina.  (Photo by Jared C. Tilton/Getty Images)

TRD Engines looking good




Case study: Guiding America’s Cup through rough waters

Tuckahoe Strategies represented The America’s Cup during one of its most challenging times following the death of one its sailors.  British sailor, Andrew “Bart” Simpson, was one of the world’s most decorated competitive sailors who tragically died during a training exercise in the San Francisco Bay.

tv-interview-twoTuckahoe Strategies provided crisis communications planning; message development; media relations and on-going strategic counsel.

Ramsey Poston designed and executed a full DC/NYC media tour in order to give the America’s Cup leadership the opportunity to discuss the importance of safety and the steps it had implemented to ensure the safety of its competitors.  The media tour included visits to USA Today, New York Times, Bloomberg, and CNBC.

america-cup0002Mr. Poston worked directly with the America’s Cup leadership to positively change the narrative. He personally facilitated Message Summit in which the organization’s key players participated in a daylong strategic discussion of its strengths, weaknesses, threats and opportunities. The Message Development sessions produced a working strategic roadmap that has helped to deliver messages by credible spokespeople to positively re-position the event.

Case study: Swan Energy

Tuckahoe Strategies provides reputation management and online marketing services for Swan Energy, an oil and gas company based in Denver, Co.  Swan specializes in the exploration and production of oil and gas through joint venture partnerships.  The company currently manages over 50 joint venture partnership projects in Colorado and Oklahoma.

As the price of oil has dropped nearly 60%, Tuckahoe positively positioned Swan as an oil and gas company with a long view of the fluctuating markets. Messages created by Tuckahoe resonate with Swan’s joint venture partners by raising confidence about the company and its on-going projects.

Tuckahoe has completely updated and elevated Swan’s brand by building and launching a newScreen Shot 2015-03-06 at 8.37.01 AM website, developing a new corporate logo and slogan and consistently branding of the Swan social media platform.  Tuckahoe brought Swan’s brand to life with the creation of high resolution photography of the company’s executives, its partners and scenes from the oil and gas production process.  The firm also created informational and educational videos that feature testimonials from many of Swan’s joint venture partners.

Screen Shot 2015-03-05 at 5.56.35 PM (2)One of Swan’s challenges was to better communicate with current and future JV partners.  Tuckahoe helped to address this challenge by introducing a quarterly newsletter for Swan written precisely with its JV partners in mind.  The newsletter provides updates about the corporate achievements of the previous quarter, looks ahead to the next quarter and includes a column about a selected partner called “partner spotlight.”  The partner spotlight provides further testimony about the company and its engagement with partners.

Swan is owned and operated by Brandon Davis, a young and enterprising executive.  To raise his profile, Tuckahoe developed a reputation management 40 under 40 Linked inplan that includes executive positioning, social media and search engine marketing.  Tuckahoe was instrumental in having Davis recognized as one of Denver’s “40 Under 40” recipients.

To better raise Swan’s profile online, Tuckahoe launched a comprehensive SEO program to make the company easier to find the Internet.  The SEO program was followed by a dedicated SEM program that features many of Swan key attributes including trust, transparency and tax advantages.

Tuckahoe Strategies continues to successfully manage the reputation of this growing energy company and can do the same for your company.  For more information contact Ramsey Poston at RPoston@TuckahoeStrategies or at 386.547.2608.